SOCIAL MARKETING, SOME RECOMMENDATIONS FROM ALBANIA

Abstract

Following developments in the Albanian media allows us to raise some issues or make some observations on this form of marketing, which has been proved that is very important field. Social Marketing is an approach to development, which applies modern marketing techniques for humanitarian purposes. From our research it appears that our country still has such little awareness campaigns, although social problems grow every day. In recent years there are increased efforts of several organizations, mostly non-profit, such as family planning issues, environmental protection, as well as banning the use of drugs by young people. In this situation the question we raise is: Does this effect marketing method in our country? Does it improve the lives of our citizens? Did the media properly carried out its role in this form of marketing? To answer I tried to analyze cases of campaigns that have been undertaken
to see their concrete effect.