A STUDY OF STATE OF RETAIL SUPPLY CHAIN IN ALBANIA

Abstract

Retail Sales market in the last few years is developing with modern elements which have changed the view of retail sales. Online trading is one of the factors. As a result, retailsales in Albania is of great importance and has potential to develop in the future.This is comes as a result of the market structure and the market share of the participants. Consequently, the supply chain is expected to play an important role. But how effective is this chain and how does sharing technology make the difference between partners? In order to realize the study goals, the data was collected through questionnaires by interviewing the respective owners and perpetrators. The study sample is 48 retailers. A qualitative analysis has been carried out focusing on identifying the problems, about the elements of efficiency and the sharing of information through theology.