Generation Z and the Evolution of Social Media: A Two-Decade Analysis of Impact and Usage Trends

Abstract

Over the past two decades, the landscape of social media has undergone remarkable transformations, both technologically and communicatively. This evolution has not only enhanced the quality of content across various formats, including text, images, audio, and video, but has also significantly expanded the user base, particularly in recent years. Among the most frequent and dedicated users are members of Generation Z, who have shown a keen adaptability to the nuances and innovations of the latest social media platforms. This study aims to investigate the dynamic changes in social media over the last twenty years, with a special focus on their impact on Gen Z users. By analyzing the usage patterns of key social media platforms amongst this demographic, the study seeks to provide a comprehensive overview of both the positive and negative effects these digital spaces have had on Generation Z. The goal is to offer an insightful understanding of the relationship between this generation and the evolving digital social landscape.

Received: 6 October 2023 / Accepted: 14 November 2023 / Published: 23 November 2023