Culture as the Foundation of Entrepreneurial Success: Organizational and National Context

Abstract

National culture is one of the factors which to a large extent affects the business of modern enterprises. Keeping in mind that entrepreneurship is the holder of business activities we should identify factors that are affecting it. The author, in his work, first gives an overview of different perspectives when it comes to defining the national culture. For the explanation of the relation between national culture and entrepreneurship, we use Hofstede’s module, in other words Hofstede’s dimension of national culture. In that context we analyze the effect of the national culture on entrepreneurship activities. Taking into account the demand of today’s society, primarily the process of globalization and the current market, it’s necessary to recognize the way in which national culture influences entrepreneurial activities and identify those dimensions of national culture that contribute in the making of positive results in entrepreneurship.

Received: 15 January 2025 / Accepted: 26 February 2025 / Published: 25 March 2025